Retail

Leaflet® and CatEdit are a comprehensive set of products that enable the management and publication of databases for marketing and sales.

Numerous companies in a range of sectors have successfully integrated the software into their operations - some even extending their licences when the full potential of Leaflet® is realised. Amongst the companies that benefit from more accurate and timely databases, catalogues and websites are:

Carrefour

Keria

Toyota

Intersport

 

Carrefour, Belgium

Mass Retail is a fast business. The superstores division of Carrefour Belgium uses Leaflet® to communicate proposals of promotional campaigns several weeks in advance.

Promotional quantities have to be ordered after polling stores for perceived potential.
At that moment the final folder is not ready, but illustrated internal documents contain pertinent information about margin and previous comparable sales on local, regional and national basis

Leaflet® can produce attractive personalised catalogues of several hundred products to hundreds of affiliates in their native language.
The documents make extensive use of barcodes in order to speed up and ensure a reliable ordering process.

Those are typically the decision support documents that can boost sales and help Super GB enhance their market share.

Keria, France

Keria lighting stores (more than 70) are well known in France.
Evolution in assortment is permanent, so Keria prefers not to spend time making a full catalogue.
Keria focuses instead on individual product sheets and uses Leaflet® to draw them.

When Keria went through a major IT redesign, they were delighted to see how easily Leaflet® connected to the Oracle database of their new ERP.

Toyota, Belgium

Toyota Belgium was looking for an easy system to publish a paper catalogue of car accessories.
While all dealers were connected to the extranet of Toyota Belgium, the need for a physical document giving a comprehensive overview of all available accessories was identified.

A specific database was set up with interface to the central SAP system for some of the data.
This (SQL-Server) database is maintained with Catedit® as Content Management System. Specific User friendly screens have been drawn. They allow to :

• Introduce and maintain product records and associated pictures
• Find and filter records
• Output any part of the catalogue to PDF

When asked for output, CatEdit drives Leaflet® in the background.
After a few weeks the catalogue has become a hefty 300 page document with all accessories for Toyota cars sold in Belgium that is published twice a year.
The same database is now ready to be used on the extranet where Leaflet templates can be seamlessly integrated in the existing site.
With Catedit® Web Edition, a smart FTP link allows to replicate automatically or on immediate request the contents of the local database to the copy running at the ISP.

Intersport, Germany

Leaflet® is part of a comprehensive product management application that works in front of the SAP R3 ERP system and manages lots of product variants and sets.

Leaflet® works in automatic mode and generates :
- Labels with product description and available sizes.
- Personalized paper catalogues for buyers that can be used as order forms.

Several million pages are printed monthly on Xerox machines.