Europe

Print on demand
Throughout Europe (9 countries in 2003), the sales representatives of Massive (lighting) use personalized catalogues made by Leaflet®.

Catalogue generation is so fast, that the main part of the time is spent selecting products and printing. If more suitable the selection can be made with Excel while the remaining data come from the central database. Several hundred catalogues are made this way each year.

The head office significantly simplified the process by providing a framework of common pictures and international database. Countries can locally enrich the database structure according to their specific needs while capitalizing on corporate provided contents.
Prices, product range and language are those aspects of the information that turn each catalogue into a specific one.